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We are a research and technology partner for insight-led teams.

Wayra Luma is a boutique consultancy specializing in UX research, technology, education, and B2B platforms.

What We Do

Research

We conduct focused UX/CX studies that help teams make informed decisions:

  • User interviews and Jobs To Be Done research
  • Usability testing and accessibility reviews
  • Concept and prototype testing
  • Card sorting and tree testing
  • Heuristic evaluations
  • Competitive and comparative audits
  • Co-creation workshops and facilitated working sessions
  • Qualitative analysis and synthesis
  • Research recommendations, visual explanations, and executive-ready presentations

Technology

We design and build custom digital tools that support research and turn ideas into working solutions:

  • Annotation, tagging, and mapping applications
  • Custom tools for research activities and exercises
  • Research repositories and evidence management tools
  • Rapid prototypes, experiments, and MVPs
  • Third-party platform integrations
  • Workflow audits and process improvements
  • Feature design and development for existing tools
  • AI-assisted research with human oversight

How We Work

We are a small, senior-led firm with complementary capabilities across research, design, and engineering.

Our clients include design and research agencies, consultancies, and corporate teams across technology, education, aviation, media, energy, and B2B platforms.

Focused: We work in focused, modular engagements. This keeps our work flexible and low-overhead.

Curious: We take time to understand our clients' specific environments. We are used to adapting to different contexts, from lean teams with informal workflows to large organizations with complex tools, approval paths, and decision processes.

Actionable: Our role is to make the work move forward: we communicate clearly and take ownership where needed.

Selected Work

Modernizing the technology behind a pioneering research methodology

We helped a pioneering behavioral research consultancy modernize the technology supporting its proprietary research methodology. Working closely with its team, we redesigned and rebuilt the platform around how researchers actually conduct their studies, improving workflows, analysis, and reporting while creating opportunities to refine how the methodology is applied.

Co-creation workshops · UX research · Product design · Software development

Rethinking how engineers monitor complex aircraft systems

We partnered with a global aerospace technology company to rethink the design of an aircraft diagnostic application. Working with engineers from major airlines and the company’s own technical teams, we uncovered how specialists interpret complex streams of aircraft data and translated those insights into actionable design recommendations. Our research also brought engineers and the product development team into a closer dialogue about the application’s future.

User interviews · Workflow research · UX design · Research synthesis

Bringing patient experiences to life through interactive storytelling

We worked with a leading pharmaceutical company and its research partner to transform a qualitative study into an interactive storytelling website. We co-created, designed, and developed a digital platform that communicated the experiences of women living with uterine fibroids, helping healthcare professionals engage with the human stories behind the research findings.

Co-creation workshops · Research communication · Interaction design · Front-end development

Designing educational games that reflect real-world challenges

We collaborated with one of the world’s largest technology companies to design educational games that teach complex technical concepts through realistic workplace scenarios. Working with its product design and accessibility teams, we developed and evaluated interactive prototypes, testing game mechanics, usability, and accessibility while ensuring the learning experiences reflected the challenges professionals encounter in their work.

Game design · Prototyping · Usability testing · Accessibility evaluation

Bringing practical knowledge to technicians in the field

We helped a global leader in vehicle glass repair improve a mobile knowledge platform used by their field technicians. By studying how technicians worked in real-world conditions, we identified opportunities to make the application more useful and accessible. We redesigned the experience, supported implementation, and facilitated co-creation workshops that helped turn the platform into a resource technicians wanted to use and contribute to.

UX research · Co-creation workshops · Product design · Front-end development

Making technical learning content easier to find

We worked with a global technology leader to rethink how learners find and navigate content across its technical learning platform. Through card sorting, tree testing, and usability research, we explored how learners understand and navigate complex technical topics. Our findings informed the development of a new content taxonomy designed to make learning resources easier to discover.

Information architecture · Card sorting · Tree testing · Usability testing

Contact

Contact us through any of the methods below. We’d be happy to hear from you.